Born in New Zealand, I spent my earliest years surrounded by dramatic landscapes that shaped the way I saw the world and set me on the path to photography. After studying it in high school, I was hooked–first documenting the skate and snowboarding scenes around Auckland, then finding my way into fashion.

Soon after, I moved to London to assist and learn from some of the best in the industry, working alongside photographers including Nick Knight, Sølve Sundsbø, Nathaniel Goldberg, Carter Smith, and Tom Munro. It was a period of constant learning and growth.

My years in London were also marked by near-constant travel, shooting landscapes as I explored new destinations, and developing my own eye and style. That perspective began to show up in my fashion work, and my stories grew more distinctive–landscape-driven images shot on location for magazines including Nylon, BlackBook, Elle Italia, and Glamour France.

That work led to shooting expansive advertising campaigns for Swiss Rail, capturing people against the landscapes of Valais, Graubunden, Luzern, Ticino, St Moritz etc, along with campaigns for clients including L.L.Bean, O2, Campari, and Swiss Air.

In 2013, I stepped away from behind the lens to lead a team of photographers at NET-A-PORTER, the pinnacle of online luxury fashion and industry benchmark at the time. It was a chance to put my years of shooting and assisting to work mentoring and developing a young team, rather than working the camera myself.

I went on to become Global Head of Photo & Post Production for NET-A-PORTER and MR PORTER, a role I loved. As the global authority on imagery, I shaped the creative direction across the brands' most important customer touchpoints–setting the lighting, aesthetic, and brand standards for every category, including Fine Jewelry, Fine Watches, Beauty, and Lifestyle. I standardized photography across nine international creative teams, implementing unified workflows and technical lighting guidelines used across thousands of luxury assets.

That experience across photography, creative direction, and studio operations has led to speaking invitations at creative-operations conferences for Henry Stewart and Pixelz Flow in New York, including as keynote speaker in 2026.

Most recently, I launched a passion project: a YouTube channel showcasing cycling routes for couples around New York, spotlighting standout trails, coffee shops, bars, breweries, and boutique hotels for overnight trips–all shot in a cinematic style.